Greater Atlanta · Est. 2006
One practice, not a tray of logos. A yard, a testing desk, an employer stack, a fleet, and the capital around them.
About
Hawking on the curiosity. Whitman on the judgment.
Hands-on builder of resilient, tech-enabled operations. The family built the backbones — websites, phone systems, accounting, the way a person actually reaches the business. The ventures are that habit, repeated.
New York University, 1999–2002. The degree began in pre-med and finished across real estate economics, math, and computer science. Based in greater Atlanta. Gujarati and English at home; Spanish and Hindi in the work.
The frame
Press a leg. The index keeps only the work that stands on it. Press it again to set the shelf back down.
How it fits
Storage did not “lead to” a random set of businesses. Each one is a leg that was missing, or the same leg stood up somewhere else. Slide the years.
01
J&M Mini Storage & Car Wash starts with a custom phone line in 2006 and is on Twilio, fully remote, by 2024. Twenty-one years on the asset. A hybrid-ESOP, nearly a decade running, so the people who keep the yard going share in it. Career, asset, and scaffolding were already standing in the same place.
02
Lab & HR Testing Solutions is that operation’s next problem: workplace testing, a no-cost DOT platform, and a separate front door at probationdrugtest.com so probation and employers never share a lobby. Watching healthcare, insurance, and tax stack on each other is what set the rule — no markup on the client.
03
RJ Employer Consulting, from 2012, treats PEOs, payroll platforms, and insurers as partners. Enterprise benefits, without stacked consulting fees or hidden markups. The insurance desk — life and health, property and casualty, 1031 exchanges — is the same scaffolding, written next to the asset instead of bolted on after a sale.
04
The Tampa fleet is six-plus years of Turo run from somewhere else: guest sourcing, insurance, state compliance. A leasing tool turns that into pre-tax employee vehicles, fully insured, with no added end-user cost. The cars are the asset. The tool is scaffolding for someone else’s payroll.
05
EB-5 is a plain door for capital that crosses borders. Projektive Kapital takes the yard’s hybrid-ESOP and restates it for real estate: cash flows and fixed assets arranged so payroll and ownership sit together, with no extra direct client cost. Operational tokenization — real rails, not a separate religion.
06
Veteran Home Initiative is not a ninth logo. It is the three legs on purpose: a place to live, a career path, and financial scaffolding for veterans and their families. No direct client fees. If any leg is missing, it tips. That is the point of everything above.
Work
Hover a name for the short version. On a phone, the note is already open.
01
The asset that taught the rest. The stool was built here.
Career · Asset · Scaffolding
It started with a storage facility. A custom phone line in 2006, Twilio and fully remote operations by 2024. Twenty-one years on the yard, and a hybrid-ESOP for the people who keep it running.
jmministorage.com ↗02
The yard’s workforce problem, turned into a practice.
Career · Scaffolding
Workplace testing done differently, including a no-cost DOT platform. The friction between healthcare, insurance, and tax is what shaped the no-markup consulting model.
labtestingsolutions.com ↗03
Same testing craft. A different front door, so the audiences stay clear.
Career
A home just for probation testing, kept separate from the employer lab so each audience gets a clear front door.
probationdrugtest.com ↗04
The no-markup rule, applied to an employer’s whole stack.
Scaffolding
PEOs, payroll platforms, and insurers as partners. Employers get enterprise benefits without stacked consulting fees or hidden markups.
rjemployerconsulting.com ↗05
Coverage written beside the asset, including when a 1031 has to move it.
Asset · Scaffolding
Life and health, property and casualty, and 1031 exchanges. Coverage sits next to the employer stack instead of being bolted on later.
Start with insurance ↗06
Outside capital, aimed at the same idea of ownership.
Scaffolding
Capital that crosses borders. A plain front door for investors looking at the EB-5 path.
eb5.pro ↗07
Another asset, run remotely. The leasing tool is the scaffolding.
Asset · Scaffolding
A remote fleet engineered in Tampa. Guest sourcing, insurance, and state compliance held tight, plus a tool for pre-tax employee vehicle leasing with no added end-user cost.
08
The yard’s hybrid-ESOP, restated so real estate can carry payroll.
Asset · Scaffolding
Real estate treated as an ESOP: cash flows and fixed assets arranged so payroll and ownership sit on the same rails, with no extra direct client cost.
09
All three legs, offered as housing, work, and scaffolding. No direct client fees.
Career · Asset · Scaffolding
The three-legged stool for veterans and their families: a place to live, a career path, and financial scaffolding. No direct client fees.
Nothing on this shelf for that mix.
Builder’s tools
These are the things that get reused. Each one shows up in more than one venture, which is how the work stays one practice.
01
A custom IVR in 2006. Twilio, and a yard that can be run without standing on it, by 2024. The Tampa fleet is the same idea on a different asset: operate it tightly, from elsewhere.
Holds togetherJ&M Mini Storage · Turo fleet
02
PEOs, payroll platforms, and insurers kept as partners. The client is not where the fee gets stacked. The lesson came from testing, and it is used every time an employer wants an enterprise stack.
Holds togetherLab & HR Testing · RJ Employer Consulting · Insurance
03
Nearly a decade at the storage yard. The people who run the asset participate in it. Projektive Kapital tokenizes that pattern so real estate equity can carry payroll, still with no extra direct client cost.
Holds togetherJ&M Mini Storage · Projektive Kapital
04
Built out of the Tampa operation. Insurance, safety, and state compliance turned into employee vehicle leasing at competitive rates, with nothing added for the person who drives the car.
Holds togetherTuro private fleet · Employer stack
05
Production systems that put real cash flows and fixed assets on the same rails as career and ownership. It is how the scaffolding leg holds the asset leg when the asset is a building, not only a yard.
Holds togetherProjektive Kapital · the yard’s ESOP
Skills
English · Gujarati · Spanish · Hindi
The tools above are the method. This is the inventory underneath them.
Contact
A note about a yard, a workforce, a fleet, or a capital structure — and which leg is missing. I read them.